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Palisadian-Post Features Teles Founder Peter Hernandez in Deeply Personal Q&A

Peter Hernandez had probably the best childhood in the best town imaginable.

That’s what the Teles founder and President said when he opened up during a Q&A with the Palasadian-Post.

“I surfed at State Beach, played little league baseball at the Palisades Park,” Hernandez said. “I went to Marquez Elementary Charter School, Paul Revere Charter Middle School, Palisades Charter High School and graduated from UCLA. As you can tell, I loved where I lived and didn’t stray too far.”

Since then, though, Hernandez has come a long way.

“My first job was at Kentucky Fried Chicken on Sunset in Pacific Palisades, but my first job as an adult out of college was as a real estate agent,” Hernandez told the paper.  “I got my license while in college to pay my way through school. My first day on the job I sold a house, so I was pretty hooked—even though it totally crushed my future as a lawyer. Looking back, I can’t help but think “Wow, I love the way life works!””

Of course, Hernandez didn’t sell chicken for long.

“I sold real estate for 18 years, managed offices for Jon Douglas and was president and COO of Coldwell Banker up until I started Teles Properties with my partners in 2007.

Teles is now nine years old with 23 offices from Carmel to Coronado and 525-plus agents—named the fastest growing company in California and often referred to as the “brokerage of the future.” I have seen the business from so many angles, including as a developer and investor, so I can offer a lot of insight and advice that very few can match. I know just about every market in Southern California and have dealt in all price ranges from starter condos to the most expensive estates of Bel Air.”

The Q&A covered a wide range of topics, including the 11 rules Hernandez follows for approaching new clients, his early life on a dairy farm and how that compares to life in the Palisades (during his childhood and now), and some of his most memorable transactions, from Malibu hilltop villas to the Frank Gehry in Santa Monica Canyon.

Read the interview in full here.

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